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Smith may be one of the most common names in America, but this Smith family is anything but ordinary. Will Smith is known as “Mr. July” for the box office bucks he rakes in every summer for his blockbuster films. His wife, Jada Pinkett Smith, does it all—she’s a singer as well as the star of the TNT series Hawthorne. And together, they’re raising three kids Trey, Jaden and Willow—and have created one of the most talented families in Hollywood.

The couple joined Oprah on her set yesterday and had man interesting things to share about love, life, and family. I swear these two should do a parenting book.

Will and Jada say they created what they call a marriage business plan early on. “If you don’t have a purpose for your relationship, if you don’t have a place that you’re going, something that you want to accomplish, something that you want to do, you can really get lost in the murk of the journey,” Will says. “There has to be a vision. Like, why are we together?” The tough part is when two independent visions need to come together as one, Jada says. “I had my vision and he had his, so we had to join it,” she says. “Once we started to see how the children were growing and, you know, Willow and Jaden and Trey were becoming their own beings we decided, ‘Okay, we want to make a family business. How do we incorporate all the talent that we have in this family?’ So that’s our vision—to create a place where their dreams can come true as well.” The adults in this family all agree that the goal for the children is for them to be their best selves. “I just want them to live in service to greatness. I want them to live and to create in a way that when people see it, people are inspired and people become better just by having contact with their excellence,” Will says.