Cheryl Pearson-McNeil is the Senior Vice President of U.S. Strategic Community Alliances & Consumer Engagement at Nielsen. She shares some important information about Nielsen, which is a company that measures what consumers watch, buy and listen to. Nielsen recently released a new report about black millennials that shows how immensely powerful black consumers from 18-35 […]
Cheryl Pearson-McNeil, Senior Vice President of Public Affairs and Government Relations at The Nielsen Company, which measures what consumers watch and buy. She talks to…
Cheryl Pearson-McNeil, joined Roland Martin on NewsOne Now to discuss the findings of the Nielsen 2015 African American Consumer Report.
According to a new report by Nielsen titled “The Making of a Multicultural Super Consumer,” “Multicultural consumers are rapidly becoming the core of the U.S. population…
BuzzFeed senior editor, Kelley Carter and digital correspondent, Ray Cunningham otherwise known as MissterRay joined Roland Martin on “NewsOne Now” to discuss network TV rediscovering African American audiences…
Black buying power is expected to reach $1.1 trillion by 2015, according to The State of the African-American Consumer Report. The study on African-American consumer trends found that the percentage of Black people attending college or earning a degree has increased to 44 percent for men and 53 percent for women, and the number of […]
California — Our community may need to step away from the TV screen a bit because a recent Nielsen study shows we are watching more TV than anyone in the country. According to EURweb, in November 2010, when the data were compiled, African Americans used their TVs an average of 7 hours, 12 minutes each […]
