Beyoncé announced this week that she is partnering with Adidas to develop and produce new footwear and apparel. They will also team up to relaunch her athleisure brand Ivy Park. Beyoncé said, “this is the partnership of a lifetime for me,” adidas has had tremendous success in pushing creative boundaries. We share a philosophy that […]
Adidas and Beverly Hills designer Jeremy Scott thought they were pushing shoe design forward with their new ”JS Roundhouse Mid” sneaker that comes with a set of plastic shackles attached.The shoe was to come out in August with the tag line: “Got a sneaker game so hot you lock your kicks to your ankles?” Needless […]
