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As Rush Limbaugh continued to apologize Monday for his derogatory comments about a female college student last week, the Triangle radio station that bears the conservative talk show host’s name was being targeted by some who question its relationship with UNC-Chapel Hill athletics.

WRDU-FM – which calls itself “Rush Radio” – mostly stayed silent Monday about the controversy that has caused at least 10 national advertisers to drop or suspend their business with Limbaugh’s program. The outcry was sparked last week when Limbaugh took on Georgetown University student Sandra Fluke after she testified in support of President Barack Obama‘s contraceptive health care coverage plan.

For three days on his nationally syndicated program, Limbaugh speculated to his millions of listeners about Fluke’s sex life, calling her a “slut” and a “prostitute.” Limbaugh issued an online apology Saturday and apologized again on the air Monday afternoon.

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