According to the Christain Examiner, an Orange County Church in California wanted to promote its Easter Services by purshasing advertising time with a local theater. The commercial would run prior to the movie. The theater aggreed and the church paid for the advertisment until the
managers realized that the commercial may be offensive to some some viewers. The theater returned the money to the church. The church decided to run the commercial on U-Tube. The commercial created more that 2,300 hits in just five days.